Consequence of Sound

RihannaKanye West, and Paul McCartney have shared the video for their new collaborative single “FourFiveSeconds”. Reflective of the song’s acoustic structure, the Inez and Vinoodh-directed visuals are done in simple photo shoot-style setups, with the trio of megastars performing the track in front of plain backdrops. According to a behind-the-scenes clip, what Rihanna calls the “real street-denim, all-American type look” was Kanye’s idea, with the songstress noting that “[Denim’s] classic, it’s iconic – just like The fucking Beatles.” Watch the video below.

In the aforementioned behind-the-scenes video, Rihanna also confirmed that “FourFiveSeconds” is indeed the lead single to her still-unannounced eighth studio album. The song will also appear on Kanye’s upcoming seventh album. Considering this and Kanye’s other collaboration with McCartney, “Only One”, it’s looking like we expect two very different sounding albums from Kanye and Rihanna’s past efforts.

Update: Rihanna, Kanye, and McCartney will perform together during the Grammy Awards this…

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Written by Steve

I’m Steve and live in a village called Alford (home of Emeli Sande & birthplace of the Aberdeen Angus cow) in Aberdeenshire, Scotland. I currently work in the IT industry (yawn) I just want to share my ideas, findings and general reflections with whoever wants to listen.