Spotify Crunches User Data in Fun Ways For This New Global Outdoor Ad Campaign
The awesome Spotify are rolling out a massive outdoor global marketing campaign with a major, data-driven outdoor push in which it bids goodbye to 2016 with the sign-off, “Thanks 2016, it’s been weird.”.
Even better, the out of home ads get personal as they pluck quirky, amusing, hyper-localized facts and figures from its own data. For example, a U.K. poster reads: “Dear 3,749 people who streamed ‘It’s The End Of The World As We Know It’ the day of the Brexit Vote. Hang in There.”
I love Spotify, music, stats and anything data related and I’d love to be featured on one of their massive billboards but I’m not naive enough to think that will happen. Therefore, I’ll do the next best thing and create my own!
As this would be ‘my poster’ then I get allowed where to display the poster so where better than having it on the sign when entering my village – who needs to know where they are and what speed to drive anyway? The village is Alford and yes this is also where Emeli Sande grew up.
What do you think, or what would you like, yours to say? Let me know in the comments below or tweet @PopAndTalk and if you would like me to, just for fun, I can create it for you!