Another Clever Spotify Campaign
Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s Sorry 42 times on Valentine’s Day).
The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.
Perhaps I should re-think some of my playlist names to make them more appealing – any suggestions?
Source: Spotify makes fun of strange user-generated playlist names in latest clever campaign | The Drum