FRESH: ‘The Seed’ – Aurora

Norwegian singer Aurora showcases “The Seed” ahead of her new album.

by Christopher Smith

Today, 23 year old Norwegian pop star AURORA announces “A Different Kind of Human”, her third album to date and one that forms the second part of last year’s surprise release; the critically acclaimed “Infections Of A Different Kind”.

A more experimental album than its predecessors, it is a record that finds AURORA focusing on the ecological crisis and the consequences of the rampant individualism so prevalent in society. It is another hugely impressive, conceptual leap forward from the young artist and one that firmly consolidates AURORA as a creative force to be reckoned with – something the staggering 200 million streams she has amassed on Spotify only goes to confirm.

Having released the lead single “Animal” earlier this year (the video to which already has 1.8 million views), AURORA now reveals “The Seed”, a track that paints a picture of poisoned rivers, felled trees and lyrically is based around a Native American saying of “you cannot eat money, oh no”. The song perfectly encapsulates both the ecological themes and the electronic intricacies of the album, building into a huge, brooding chorus, with the tribal percussion that runs throughout AURORA’S music juxtaposed with the delicate intimacy of her vocal.

With “A Different Kind Of Human”, AURORA manages to create something rare: a more polished sound but with an increased emotional awareness and maturity. “People say ‘live like you don’t care’ or ‘party like you don’t care’, but I like to care,”she says. “I think people do, too, now more than ever, for example when Trump was elected people became more involved politically because they were frustrated. It’s a time of open ears and open eyes”. “The music is supposed to be fuel,”she says. “Not against people but for the fire inside us”.

The tracklist for “A Different Kind Of Human” is:
The River
Dance On The Moon
Soulless Creatures
In Bottles
A Different Kind Of Human
Apple Tree
The Seed

For more about Aurora, check out her WEBSITE and her FACEBOOK page

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