Aṣa The Beginning

FRESH: ‘The Beginning’ – Aṣa

Aṣa returns with “The Beginning”.

by Christopher Smith

French born singer Aṣa is back with her stunning new song “The Beginning”, heralding her first new music since her “Bed Of Stone” album in 2014, her third studio album. Aṣa set off to take flight with the release of her first single “Fire On The Mountain” in 2007. The single (which has a surprisingly lilting melody for its accompanying lyrics warning of ecological disaster) had already received wide airplay on stations in Europe when her self-titled debut album hit stores in October of that same year.

Aṣa (pronounced Asha) is no stranger to France, where her album was recorded and produced, having been born in the capital city of Paris. Born Bukola Elemide in 1982, the singer has only the vaguest of memories of her birth city, since she was only two years old when her family returned to Nigeria. Their time spent in Paris was brief, but Aṣa’s fate was tied up with the City of Light and it was to Paris that she returned 20 years later to record her first major work in the studio.

Aṣa grew up in Lagos, the former capital of Nigeria and a city buzzing with energy but also home to a deep-rooted spirituality. In Lagos, she matured amidst a population balancing the beliefs of Islam and Christianity. The influence of the city can be heard throughout her first album on tracks such as “Jailer” and “Fire On The Mountain”, where tentative hints of Afrobeat waft through the folksy pop. Her style is unique as the city she grew up in, lying somewhere between pop and soul with just a twist of reggae. Her music features mainly English lyrics, but she also sings in Yoruba, a West African language widely spoken in Nigeria. The album was warmly received in France, winning her the Prix Constantin in 2008 and the follow-up, 2010’s “Beautiful Imperfection”, which expanded on the R&B and funk elements of her sound, saw her nominated for a Victoires de la Musique award.

The videos for her singles “Be My Man”, “Why Can’t We?”, “The Way I Feel”, “Ba Mi Dele” and “Dead Again” have a collective YouTube count of over ten million views and “The Beginning” already looks set to add a few more to that after a five year hiatus from music! Aṣa cites her influences, among others, from Marvin Gaye, Bob Marley, Aretha Franklin, Diana Ross and Nina Simone.

For more about Aṣa, check out her WEBSITE and her FACEBOOK page

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