FRESH: ‘Glow’ – RVBY

RVBY releases “Glow”.

by Christopher Smith

“My head’s in another world,” smiles Bristol-based singer, songwriter and perfectly packaged pop specialist Ruby Donadel, aka RVBY. Back in school they told her this approach to life was a bad thing, but as an artist it means RVBY couldn’t be better equipped, her songs frequently finding fresh, imaginative ways of looking at life. “Inspiration always starts with real life, whether it’s something that’s happened to me or something that’s happened to a friend,” she adds. “I’ll go out for a drink with someone and the next thing I know, I’ve come back with a million things to write about”.

RVBY has been carefully, quietly laying strong foundations since last year’s sparse and smart debut single “L.O.V.E”, through more recent releases like the Robyn-esque Honey Bee and grandiose slow burner “Hanging On”, and there’s an exceptional collection of new tunes waiting in the wings. RVBY’s extraordinary ear for a tune draws on modern influences like Maggie Rogers, Robyn and Sigrid, alongside classic trailblazers like Elton John, Cyndi Lauper and Madonna — artists who, like RVBY, always had a way of making real life sound extraordinary.

Her last single “Hanging On” (her first collaboration with in-demand producer Toby Scott – Little Mix, Gossip, Girls Aloud) propelled her further, finding its way onto a host of playlists on Spotify, Deezer, Amazon and VEVO and taste maker sites likes tmrw mag, Pop Justice and London In Stereo. RVBY’s new single “Glow” follows this trend and awaits a global audience.

For more about RVBY, check out her WEBSITE and her FACEBOOK page

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