Kella

FRESH: ‘Just My Type’ – KELLA

KELLA is back with “Just My Type”!

by Christopher Smith

New pop artist and songwriter, KELLA releases her new single, “Just My Type”, TODAY! It’s the last in a series of tracks to be released in 2019 by the ambitious Los Angeles based singer. “Just My Type” is the follow up to her critically acclaimed singles “Jealous”, released this summer and dubbed as an “empowerment song” (LA Weekly) and “her best work yet” (CelebMix); “Wanna Be Bad“, released in April and “Trainwreck” released in February. Hailed as a “future pop star” (Gems & Secrets) and making “captivating and vibrant pop” (Popmuzik.se) as well as being featured in the UK’s Popjustice; KELLA has garnered over one million global streams across all platforms with support from Spotify, Apple and Amazon; as well as Korean platforms Melon, Genie Music, Mnet, and Bugs.

Written in London with New Zealand pop artist, Massad; and produced with Johannes Andersson in Stockholm and Los Angeles, the song’s surface meaning draws a typical conundrum of good girl and bad boy, however shocking it is to onlookers and friends close by. “We actually wrote ‘Just My Type’ before my previous release ‘Wanna Be Bad’, as we wanted it to be the beginning of the theme of forbidden attraction. Then we started thinking of the parallels to different situations in life – consumerism, social media usage, all other types of addiction – there’s always an attraction to begin with, but deep down we know that it’s not the healthiest choice”, says KELLA.

KELLA is an American pop songwriter and artist, based in Los Angeles, California. Born in central Florida, her ambition was to always create. Inspired by the sounds of Max Martin from artists like Britney, Christina, Backstreet Boys and N Sync; it was this merging of Scandinavian production and American songwriting which led her to Stockholm to pursue her music and eventually develop her sound. “I’m a product of the 90’s, arguably when the best pop music was around, with Swedish producers at the forefront of the soundtrack to my youth. This approach of merging cultures and backgrounds was something I wanted to emulate and as a result brought me to now” she says.

Prior to this, KELLA was perfecting her craft in both Nashville and London in songwriting sessions with artists from around the world in mulitple genres. She has recently written with critically acclaimed artists such as Bülow, The Him, The Ready Set and Virginia To Vegas; as well as globally recognised songwriters and producers including Teal Douville (Panic At The Disco, Gwen Stefani), Fran Hall (Britney Spears, Charli XCX), Tom Martin (Martin Garrix), Mike Wise (Fall Out Boy), Ebenezer (Stefflon Don) and Gazzo (Steve Aoki).

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Written by Christopher Smith

So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!