FRESH: ‘Giving It Up’ – JONES

JONES is “Giving It Up”

Indie-pop sensation JONES stuns with her new release “Giving It Up,” an intoxicating re-introduction to the east-Londoner. JONES (Cherie Jones-Mattis) oozes personality and elegance in equal measure. JONES was first discovered with the release of her critically acclaimed debut album, New Skin (2016), in which singles “Melt” and “Hoops” have amassed 20 million streams.

Backed early on by Sam Smith, JONES made a memorable TV debut when she performed “Indulge'”on Later…With Jools Holland and has seen praise from notable publications including The Guardian, Vibe, The Line of Best Fit and more. JONES was raised by her mother in Aldgate, London. She spent her childhood immersed in the music of Stevie Wonder and Bob Marley, while JONES’ early idols included Mariah Carey and Whitney Houston. Attending a local community arts centre as a teenager provided the impetus for her to delve into songwriting.

She often performed at open mic nights as a way of building her confidence as a live performer and eventually made quite an impression on one witness who introduced her to various people in the music industry. Soon to follow was her first contract and a whirlwind of experiences, including touring and recording with HONNE, sharing a table with Tom Jones ahead of her Jools Holland performance and headlining London Omeara.

Since then, JONES has focused on mastering her ability to own any genre she turns her hand to, be it pop, rock, delicate balladry or left-of-centre R&B. Three-and-a-half years since the release of her debut album and JONES is back and recharged with new single “Giving It Up.” Effortlessly cool vocals pair well with alt-pop production, celestial synths, and catchy lyrics. Airy vocals croon “All night I’m giving it up, that’s right I’m giving it up…” making for an undoubtedly catchy track. One listen and you’ll have this one stuck in your head for days.

“Giving It Up” was recorded with rising producer/artist Fyfe (Kimbra, Foxes) and Mike Spencer (Rudimental, Zara Larsson, Tom Walker). On the single she shares, “‘Giving It Up’ is a chocolate addiction confessional turned audio diary entry about a story where I found love in a very unexpected person…it also feels like the start of summer!”. The track comes with an accompanying video which showcases the breathtaking JONES in celestial garb on a beachfront. Striking visuals draw you in from the natural beauty of the coast and hazy sunshine to sweeping clouds and sudden strikes of lightning. The video was directed by the Bosnian-Canadian filmmaker and musician Nina Ljeti (Phoebe Bridgers, Wallows) and edited by Vern Moen.

For more about JONES, check out her WEBSITE and her FACEBOOK page

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So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!