Music festival

VIEWS: The Live Music Industry Will Bounce Back Better Than Ever Before

Live music will bounce back post COVID-19, says James Dyble

Over the last few weeks, I have been reading many reports and concerns that the live music industry will never return to how it was. In some ways, I agree, but not for the reasons many indicate. For me, I believe it will bounce back better than ever before.

We have learnt during lockdown that musicians can carry out gigs online through live streaming and videos. But what we also learnt is that it is just not the same. Although you know it is live, it does not give you the feeling you was there. Also, it is no replacement to being knee-deep in mud, swigging stale lager and watching your favourite artist deliver their magnificent set. It just doesn’t compare.

Also, a live show is not just about music. It is the intimacy within the crowd, the feeling that you are in a group of like-minded music fans. It is just far more exciting than sitting at home watching musicians play their tracks on YouTube. Therefore, I believe that many will be jumping at the chance to get back out to see live music. Once the live music industry gets back on its feet, and it is safe to join thousands of other music spectators in one place, people will jump at it. I speak to countless music fans daily, and I have not met one yet who is not looking forward to festivals and gigs resuming. As a result, I believe that more people will be heading out than ever before.

Many will argue that COVID-19 could bring a recession. Which could prevent people from buying tickets? But, I do not think it will have too much of a damaging effect. Fans will still manage to get tickets, and as long as ticket prices do not increase massively, the music should start playing again and louder than it ever has done.

James Dyble FCIPR is the Managing Director And Head PR Practitioner at Global Sound Group. Check out their WEBSITE, FACEBOOK page and follow them on TWITTER

Submit your songs to us via SubmitHubMusoSoup or MySphera to be guaranteed a listen. Boost your streams, discover new fans and increase sales with the Indie Spotify Bible.

Written by Christopher Smith

So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!
%d bloggers like this: