LadBaby is back!…just don’t stop him from eating those sausage rolls!
LadBaby goes for his third UK Christmas number one in a row as he releases his new single, “Don’t Stop Me Eatin’”, today. His comedic take on the Journey’s 1981 classic “Don’t Stop Believing” will raise funds for The Trussell Trust once more, whose mission is to end the need for food banks in the UK. It comes at the end of a year in which food banks have been in more demand than ever before.
The new single represents the third collaboration between LadBaby and The Trussell Trust following the Christmas No.1 hits “We Built This City” (2018) and “I Love Sausage Rolls” (2019).
LadBaby says: “We’re back! And after the year we’ve all had, it’s our most important year yet! With emergency food parcels being handed out every 9 seconds in the UK (a 47% rise on last year) and 2 in 5 families now relying on food banks, we HAVE to do whatever it takes to build a Hunger Free Future for EVERY adult and child in the UK. Help us achieve something far greater than the last two years… Together let’s break a record for a song that helps feed the most UK families than any other song in history. THAT is how 2020 should be remembered. In a year when so much has been lost, don’t stop believing!”.
Emma Revie, chief executive of the Trussell Trust says: “This winter is looking like food banks’ busiest ever, with a parcel likely to be given out every nine seconds. This is devastating. But we know if we come together to push for change, we can build a hunger free future. That’s why we are so grateful to LadBaby for their incredible support a third year running – not only does it mean we can support food banks to provide vital emergency help, but it helps us work in the longer term towards a future where no one needs a food bank. Thank you”.