FRESH: ‘After Forever’ – Heir

British group Heir are back with “After Forever”.

by Christopher Smith

Heir are a DIY indie-pop band from Leeds. Their organic songwriting, infectious rhythmical hooks and powerful vocal harmonies have propelled the five-piece to striking independent success. After hitting viral figures on Spotify with their debut single, “I’ll Pick You Up” they have since performed at Reading and Leeds Festival, worked with producer Ken Scott (The Beatles, David Bowie) and launched their own collaborative arts night, Blueprint.

2019 sees the band head out on a UK and European tour. Look our for latest releases “Restless”, “Better In Silence” and “After Forever” – mixed by Geoff Swan (HAIM, Metronomy, Coldplay). This is the group’s ‘little number’! Heir felt it suitable to their DIY roots to have a silly self directed video to suit (enjoy!).

The band say “After Forever” may well be our grooviest yet. It’s the latest in a string of classy pop tracks, delicately crafted to depict the confusion, love, sadness and promise that accompanies life as an early twenty-year-old”. The band have a reputation for feel-good, 80s throwback energy but they also cite honest and thoughtful songwriting as one of their primary pillars of inspiration.

As well as gravitating towards writing music that makes you want to move they also love the process of getting right inside the story – world of the lyrics. With this latest stuff they have captured a rhythm of writing that channeled a little bit more of that simple songwriter sound that they grew up listening to.

It is this marriage of two of popular music’s most charming features that makes Heir so exciting. Combining the synth-driven, party-playlist sounds of Prince and the ponderings of Paul Simon, the anthemic Fleetwood Mac-esque choruses and the rhythmical prowess of HAIM and Parcels, these boys have an energy that flows from the heart, bounces about on stage for a bit before hitting you in the chest and winning you over in an instant.

For more about Heir, check out their WEBSITE and their FACEBOOK page

Don’t forget to follow all the songs featured on our FRESH music feature on the playlist. Enjoy!


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