Keyra

FRESH: ‘In My Shoes’ – Keyra

Swedish singer Keyra releases “In My Shoes”.

by Christopher Smith

Keyra is a 20 year old independent artist, songwriter and producer. She’s just released her second project “In My Shoes” in parallel with her full time studies in Music business. She describes her genre as Trip Pop, a mix between modern pop and 90’s Bristol Trip hop. Keyra runs her own music label called Keyrilla from where she does all her work.

She does everything herself from the music to the directing of the music videos to PR, marketing and project management. She wants to inspire others to trust their own force and to do their own thing without the control from a major label. Keyra released her first single “Life Support” as independent including a music video in January 2019. “In My Shoes” and is about all the hours in the studio and the hard work with everything behind creating music as an independent. The work that no one actually sees, because the only thing you hear is the 3 minutes on the radio. Tagline for the song is: ”You couldn’t walk a mile in my shoes”. Keyra has written and produced the song together with Martin Påhlsson and Mathias Loidimo Siroiney.

The music video is done in collab with the Streetwear company JD Sports and fronts a pair of white Nike Airmax 720. Her vision with the video was to create a modern street version of Cinderella. The video focuses on the shoes which has a translucent sole which almost looks like glass and by 3D-animation the pair of shoes is walking around by themselves in the city trying to find it’s right owner. The video symbolizes apart from the visually obvious connection to Cinderella also the corresponding meaning behind the song, since Cinderella is the unnoticeable who works hard every day without recognition and therefore represents Keyra (and many others) as an idependent very well. Keyra has in a very intelligent way connected her thought behind the song and succeeded to visualize this by the story in the video.

For more about Keyra, check out her FACEBOOK page and follow her on INSTAGRAM

Don’t forget to follow all the songs featured on our FRESH music feature. Enjoy!

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Written by Christopher Smith

So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!
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