Alex McArtor premiers “Loving Is The Way”!
Seventeen-year-old Alex McArtor has premiered a video for her latest single “Loving Is The Way” today and announcing her new EP “Heart Talk Vol. 1”, the first installment in a pair of releases, which is set to arrive on October 18th. Alex grew up listening to Lou Reed, The Jesus and Mary Chain, Bob Dylan, Neil Young and Led Zeppelin, and while she credits films like ‘Velvet Goldmine’, ‘Garden State’ and ‘My Private Idaho’ for providing musical inspiration, there’s always a personal statement at the core of McArtor’s music.
In the new track “Loving Is The Way”, Alex proves she is nobody’s toy. Written after breaking off a relationship, the infectious tune was penned in an act of rebellion at the thought of feeling owned. “The ‘Loving Is The Way’ video was kind of an all things go type of deal. Although the song is serious and represented an emotional time for me, I didn’t want things to be all serious and dramatic in the video,” Alex explains. “So, I pretty much just goofed around this moody little beach town and people followed me with a camera. It was fun and easy. I wasn’t trying to make the video a cinematic masterpiece, or overthink it. I just wanted to have fun and dance around.
“Heart Talk Vol. I” is the first release of a broader, deeply personal collection of songs I wrote over the last year or so. The collection was a therapeutic release of emotions for me and loosely based off of a few relationships that I had; young love, getting hurt, hurting others, and being a little bit ‘bat shit crazy”. McArtor recently released her debut EP “Spoken Word”, an exquisite, dreamy and downright epic music debut that pulls inspiration from both classic rock and ’80s and ‘90s alternative while showcasing the singer-songwriter’s powerful voice and pensive soul. It’s getting quite a rapturous response, as evidenced by the three million collective streams thus far!