PAPERCITY, “Feel”!
Up and coming Kiwi, hard-edged pop trio PAPERCITY deliver another combustible cut with hot new single, “Feel”. The follow up to debut track, “Plastic”, which released in 2019, Feel packs a rock-infused punch. A call to arms to hold tight through toughest of times, the single is a lyrical reminder that when hope is lost, the tide will eventually turn, and change will come.
Writing from personal experience, Alex Hargreaves (guitar/vocals), explains the background of the track; “I was going through a rough time and I kind of stopped feeling at all. I wondered whether I would ever feel again. I pushed through and everything came right eventually. I think it’s super important for people to know that things do get better”.
Dark, fast-paced and popping with bursts of saturated colour, the video juxtaposes the confinements of a house ready for demolition against a backdrop of a car ride to freedom. The video was filmed in slow motion but performed at twice the speed, enabling the switch between dreamlike and fast-paced effects – keeping in step with those feelings of operating at slow motion through emotionally challenging times.
Alex explains: “We filmed it at a house that was being demolished. I really loved that the house looked like a normal home except really run down and without any of the things in it that make it a home. I think that really relates to the song – that feeling of emptiness”.
Relatable lyrics, a punk attitude, a dose of guitar-based aggression, all interwoven with an undeniable hook, is the key to PAPERCITY’s sound; “We really just like to make angry pop music. The goal is to try and get guitars in our songs as often as we can (even when they don’t sound like guitars). I always want to record something that is going to feel great to play live”. “Feel” is recorded in the band’s hometown of Nelson, New Zealand and is produced by Ryan Beehre (Minuit), who has been a mentor for Alex since PAPERCITY formed in 2011. Expect more singles from PAPERCITY in 2020.
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