JONES is “Giving It Up”
Indie-pop sensation JONES stuns with her new release “Giving It Up,” an intoxicating re-introduction to the east-Londoner. JONES (Cherie Jones-Mattis) oozes personality and elegance in equal measure. JONES was first discovered with the release of her critically acclaimed debut album, New Skin (2016), in which singles “Melt” and “Hoops” have amassed 20 million streams.
Backed early on by Sam Smith, JONES made a memorable TV debut when she performed “Indulge'”on Later…With Jools Holland and has seen praise from notable publications including The Guardian, Vibe, The Line of Best Fit and more. JONES was raised by her mother in Aldgate, London. She spent her childhood immersed in the music of Stevie Wonder and Bob Marley, while JONES’ early idols included Mariah Carey and Whitney Houston. Attending a local community arts centre as a teenager provided the impetus for her to delve into songwriting.
She often performed at open mic nights as a way of building her confidence as a live performer and eventually made quite an impression on one witness who introduced her to various people in the music industry. Soon to follow was her first contract and a whirlwind of experiences, including touring and recording with HONNE, sharing a table with Tom Jones ahead of her Jools Holland performance and headlining London Omeara.
Since then, JONES has focused on mastering her ability to own any genre she turns her hand to, be it pop, rock, delicate balladry or left-of-centre R&B. Three-and-a-half years since the release of her debut album and JONES is back and recharged with new single “Giving It Up.” Effortlessly cool vocals pair well with alt-pop production, celestial synths, and catchy lyrics. Airy vocals croon “All night I’m giving it up, that’s right I’m giving it up…” making for an undoubtedly catchy track. One listen and you’ll have this one stuck in your head for days.
“Giving It Up” was recorded with rising producer/artist Fyfe (Kimbra, Foxes) and Mike Spencer (Rudimental, Zara Larsson, Tom Walker). On the single she shares, “‘Giving It Up’ is a chocolate addiction confessional turned audio diary entry about a story where I found love in a very unexpected person…it also feels like the start of summer!”. The track comes with an accompanying video which showcases the breathtaking JONES in celestial garb on a beachfront. Striking visuals draw you in from the natural beauty of the coast and hazy sunshine to sweeping clouds and sudden strikes of lightning. The video was directed by the Bosnian-Canadian filmmaker and musician Nina Ljeti (Phoebe Bridgers, Wallows) and edited by Vern Moen.