Shaefri

FRESH: ‘Say You’ll Be There’ – Shaefri

Shaefri wants you to “Say You’ll Be There”

Shaefri has released her brand new single, “Say You’ll Be There”, the latest song to be taken from her forthcoming EP “Girl”, out July 1st via her new deal with Warner Music’s W Songs. “Say You’ll Be There” is an ode to support networks and speaking out, penned after the loss of a friend. The anthemic alt-pop track flourishes with Shaefri’s high-flying vocals, while the driving rhythms inspired by her unique half-Egyptian, half-Irish heritage run throughout.

About the song, Shaefri tells us, “I’m cautious of bringing up mental health because it has become such a click bait topic, but most people suffer from depression at points, myself included. It’s becoming less and less taboo to talk about but I wanted to emphasise the need for open, honest communication and how both sides, of any relationship need to reach out for and to help; you never know who might be struggling”.

Shaefri’s distinctive heritage forms the beating heart of every one of her songs. Arabic beats meet harmonies that hark back to summers spent in Mayo and family sing-alongs. Percussion and strings spring from a childhood immersed in the music of both cultures. In her hypnotic vocals, Shaefri’s contrasting sides collide. “Girl”, the London-raised singer and songwriter’s spectacular second EP, is the result of a two-year quest to capture her unique identity. A fresh, organic blend of electronics and acoustic instruments, the five tracks may be steeped in tradition, but could only have been written by a young woman in today’s time of great transition.

Shaefri adds, “Some of the themes on ‘Girl’ are quite dark and serious, but sonically, it’s all upbeat and uplifting. I’m not wallowing in what’s gone wrong. I’m addressing issues and actual events that are affecting my generation. Talking about them gets them out in the open and helps overcome them”. “Girl” follows the release of Shaefri’s critically praised debut EP “Cracks” in 2017. The EP explored the dark side of love and was described as “divine” and “a breath of fresh air” by the likes of Clash, DIY and Hot Press and had several of its songs, notably lead single “Pixelate”, played on Amazing Radio, Radio X and RTE.

Where “Cracks” was intimate, raw and atmospheric, its lyrics delivered as though revealing secrets, “Girl” is brightly-textured and addictively melodic, favouring more straightforward story-telling, brisker beats and real instruments. In short, it’s the sound of Shaefri growing up. Shaefri’s new music finds her now comfortable in her own identity, thriving from a period of transition, coming armed with a fresh new sound and vision in 2020.

For more about Shaefri, check out her WEBSITE and her FACEBOOK page

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Written by Christopher Smith

So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!