SERA releases “Switch”
SERA is a Welsh folk/Americana artist and a 2019-2020 BBC Horizons Artist. Hailing from Caernarfon in North Wales, SERA has just released her brand new single, “Switch”, her fourth of 2020 and the follow up to “The Door”. Since 2019 and into this year, SERA releases a string of tracks, ahead of her forthcoming new album, “When I Wake Up”, due out very soon.
“Rabbit Hole”, “Into The Woods”, “The Door” and ‘Switch’ shows SERA’s musical roots but will a bold move toward empowering pop sounds. Folklore is a reoccurring theme throughout her forthcoming album, with female empowerment at its heart. Her previous album, “Little Girl” (2016) took SERA further into Americana territory, and received praise from BBC 6 Music – “A beautiful gem of a song” (Chris Hawkins).
A busy performer in and outside of Wales, SERA releases music with indie label CEG Records and occasionally with boutique label Folkstock Records. SERA debuted in 2013 with her self-titled EP and has released numerous tracks since then, while her debut alvum, “Dream Catcher”, arrived in 2012. She counts among her favourite artists and influences as Florence & The Machine, Brandi Carlile and First Aid Kit. “When I Wake Up” is out now on Cd and goes digital on August 14th.