SERA

FRESH: ‘Switch’ – SERA

SERA releases “Switch”

SERA is a Welsh folk/Americana artist and a 2019-2020 BBC Horizons Artist. Hailing from Caernarfon in North Wales, SERA has just released her brand new single, “Switch”, her fourth of 2020 and the follow up to “The Door”. Since 2019 and into this year, SERA releases a string of tracks, ahead of her forthcoming new album, “When I Wake Up”, due out very soon.

“Rabbit Hole”, “Into The Woods”, “The Door” and ‘Switch’ shows SERA’s musical roots but will a bold move toward empowering pop sounds. Folklore is a reoccurring theme throughout her forthcoming album, with female empowerment at its heart. Her previous album, “Little Girl” (2016) took SERA further into Americana territory, and received praise from BBC 6 Music – “A beautiful gem of a song” (Chris Hawkins).

A busy performer in and outside of Wales, SERA releases music with indie label CEG Records and occasionally with boutique label Folkstock Records. SERA debuted in 2013 with her self-titled EP and has released numerous tracks since then, while her debut alvum, “Dream Catcher”, arrived in 2012. She counts among her favourite artists and influences as Florence & The Machine, Brandi Carlile and First Aid Kit. “When I Wake Up” is out now on Cd and goes digital on August 14th.

For more about SERA, check out her WEBSITE and her FACEBOOK page

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Written by Christopher Smith

So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!