Weirdo is not “Fakin'”
British artist Weirdo’s new dark pop gem, “Fakin'”, is a catchy, ironic, simple yet rather cut-deep track that eludes prowess and sincerity throughout. WEIRDO explains and defines his past experiences lyrically and sonically. Driving drums and dirty synths push forward the lo-fi vocals which hail both sarcasm and true meaning. As he explains: “Fakin’ is a song I wrote about the world we live in, the people that surround us and the complexities of the modern age. I spent way too much time with and around materialistic people who were in denial of it and once I spent some time alone in thinking mode, I realised that honesty seems a thing of the past for many people nowadays”.
The accompanying music video to the track is a stunning depiction of modern-day social issues by film director Lubos Rezler and DOP Filip Marek. The main character shows someone who builds his life on materialism and social status, yet behind closed doors is broken, hollow and empty. As director Lubos Rezler tells us: “This short story portrays a dark side of an online influencer. He desires a lot of attention from his followers and people around him. Surrounded by luxury and armored with a bold image, he carefully builds his own fake kingdom full of digital dreams. However as it turns out, being the most popular person isn’t always the best outcome”.
The latest BBC Radio 1 fan seems to be Jack Saunders who’s played both of the latest singles on his Radio 1’s Indie Show, and with new support from BBC Radio 1, BBC 6Music, Amazing Radio, a slot in Spotify’s Fresh Finds: Pop playlist, and online outlets such as Vice, Wonderland, Complex, Hypebeast, and EARMILK talking about it, alongside another #1 Hype Machine, WEIRDO has proven he is not just a flash in the pan.
When WEIRDO first emerged from the studio a few years back, he started out by releasing a demo called “Disco” on Majestic Casual’s YouTube channel which quickly spun up a fuss and amassed more than 1 million plays, he then disappeared. After some studio time and then re-emerging from the silence, he released “Butter” and “Armanio”, two quirky singles which both received No.1’s on Hype Machine and Human Human whilst entering various Spotify and Apple Music playlists.
With the track “Sapphire”, he collaborated with some friends; on drums played by Debbie Knox-Hewson (Charli XCX, Nasty Cherry) and bass played by Pierre Leck. Renowned photographer James Perolls took pictures for the release. Annie Mac announced WEIRDO in her New Names playlist on her BBC Radio 1 show whilst it was also included in the BBC Introducing Best Of playlist, by his newest fan Huw Stephens. After hitting a creative block and focusing on “the normal life” for some time, the non-conformist returned in 2020 with two singles, “Eurotrash” and “Fakin'”, both minimal, sly electronic pop tracks that shone and reignited the flame of media buzz.