Life for young, rising UK pop act KiD RAiN (aka Dan Reynard) has just been going from strength to strength since we premiered his debut single, “Say Yes“, way back when.
That seems to have gone down well and there have been a number of new tracks since then, but his latest, “Magic”, is so uplifting and joyous, we thought we needed to reconnect with the KiD and share this with you!
Following on from “Say Yes“, KiD RAiN has added “Bored Of Love”, “Live For The Weekend”, “I Like You, But I Love Her” and his most recent, “Accidentally In Love”. His teasers for the song generated millions of likes on TikTok and things continued to explode with over 10 million streams of its official release. It raced up countless key charts – including No.1 on iTunes in the UK and Spain and Top 25 on Spotify UK’s Viral Chart. Between his engaging modern pop and his effervescent personality, KiD RAiN has already attracted over 250 million views on TikTok alone.
Now KiD RAiN shares the official video for his new single, “Magic”. Directed by Will Fidler and filmed at the Abbeydale Picture House in Sheffield.
KiD RAiN says: “My favourite film is ‘The Prestige’, a film about two magicians in 19th century (Christopher Nolan at his best go watch it if you haven’t) so I knew I wanted the magic video to look similar to that, and when I found an old 19th century theatre IN YORKSHIRE I couldn’t believe it!! We called the venue and we were in there shooting a week later! My favourite shot is where I’m sat hanging off the main balcony, scary but worth it!!”.
“Magic” finds KiD RAiN returning with an instant pop banger, as his honeyed falsetto delivers a remarkably romantic story of falling under someone’s spell. Supported by punchy beats, disco-tinged rhythms and funk-fuelled bass, KiD RAiN wears his heart on his sleeve as he sings “I can travel anywhere that I want to, but I just wanna be around you. It must be magic, magic, when you put your hands on me I can’t explain it”.
KiD RAiN explains more: “If you feel like you need a song to sing in the shower when you’re crying but also dancing, then this is your song. You’re welcome. I didn’t want to come back with new music until I was beyond sure that it was the best that I could give. This is the best that I can give. I hope everyone loves it as much as I do!”.
KiD RAiN wrote and produced “Magic” alongside the Grammy-nominated Mitch Jones (Ed Sheeran, Mahalia, Sea Girls). It was mixed by the Grammy-winner Jay Reynolds (Dua Lipa, Griff). The success of “Accidentally In Love” saw KiD RAiN acclaimed by famous names as varied as Khloe Karadashian and Tom Walker. The song hit a range of key playlists at Spotify and Deezer, and was used in over 75,000 video creations at TikTok and Instagram, while the video exceeded a million views at YouTube.
KiD RAiN will follow the release of “Magic” with three high profile shows. He will perform four arena dates in Blackpool as part of Nickelodeon’s Slimefest on October 16th and 17th ahead of his debut headline show at London’s Powerhaus on November 25th.
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