Kylie Golden

VIEWS: Kylie ‘Golden’ – Has it Been a Success?

One year on from the release of “Golden”, just how successful (or not) has CountryKylie been?

It’s hard to believe that a year has now passed since Kylie Minogue released her fourteenth studio album “Golden“, attracting both critical acclaim as well as criticism from both the music industry as well as her fans. Some wanted a return to the dancefloor, others wanted DiscoKylie, but what she herself settled for was something more middle of the road, pop, dance with a twist of Dolly and plenty of Nashville notes. But has this ‘experiment’ worked or has expectation and chart success failed to match up to hopes and budgets?

We have covered the “Golden” era in a previous article so I won’t bother you with a review of the whole year and what happened each and every month, however, it cannot be said that the lead single from the album (“Dancing”) has not been an unoquivical success. With UK sales of 200,000 copies and Australian sales in excess of 35,000 copies (gaining a Gold certification), “Dancing” has been a slow, consistent burner all year. It topped the US Dance hot play chart – Kylie’s fourteenth number one – and has a YouTube count of over fourteen million so far, as well as being her second most played track on Spotify. Only “Can’t Get You Out Of My Head” betters it!

“Stop Me From Falling”, with its two videos totalling eighteen million YouTube views, became a moderate success in the single charts, in a world where it seems everything from airplay, videos and perhaps even buying bananas count towards chart positions! It peaked at No.52 in the UK ‘selling’ 95,000 copies to date and No.16 on the sales chart – thus equalling the chart positions of “Word Is Out” and “Where Is The Feeling?”. Strange that it wasn’t released in America where No.1 number fifteen was certainly guaranteed and even more so in South America and Cuba, where the second video was filmed.

The title track was released as a kind-of single at the end of May, accompanied by a video that was filmed by Sophie Muller at the same time as “Stop Me From Falling”. Although it served merely as a radio and album promo track, the video has gained over one million YouTube views.

Even poorer promoted was the next ‘single’, “A Lifetime To Repair”, in August. Again used for radio and album promotion, it was treated to a lyric video, which has just 350,000 YouTube views to date, and nothing more.

Money and promotion was, however, thrown at the fifth and final single, the duet, “Music’s Too Sad Without You”. It did receive a proper release and made No.17 on the UK single sales chart, her third top twenty hit of the year and has sold 43,000 copies there so far. The song was heavily promoted on UK TV in November with key appearances on Jonathan Ross’ show and Michael Macintyre’s Saturday night festival, boosting both single and album sales at a time when perhaps things were beginning to come to a natural end. The video has just over 1.5 million YouTube views.

So then what of “Golden” itself? Well making number one in the UK, Australia and Ireland hardly spells disaster. Neither does a top ten chart high in a further ten countries or a No.4 placing on the US independent chart lead anyone to believe that “Golden” has been a flop with fans the world over. In an age of listening and accessing music from many different portals, it seems “Golden” has stood up to everything around it and some. Firstly, the album has out performed “Kiss Me Once” in virtually every country known to mankind. 156,000 copies sold in the UK and 24,000 in Australia compared with 89,000 UK sales and 25,000 Australian for “Kiss Me Once”, and a worldwide sale of 400,000 against 300,000 for “KMO”, prove that fans were much warmer to “Golden” – or was it because there was an actual and decent marketing campaign this time around…?(!)

The Golden Tour has now finished after five months on the road and 33 performances, and with some box office data still to come, it too has proven a much bigger success than the “Kiss Me Once” supporting tour. But then again that wasn’t too hard to do! With around 85% of the 250,000 tickets available sold and, based on figures available, a gross of $12.8m so far, both bums-on-seats and takings have been much higher than the aforementioned tour.

Perhaps BMG, with its limited resources, have erred on the side of caution with the whole “Golden” project, with its minimalistic tour sets, should be seen as a triumphant return to form for Kylie and must of made all concerened shed loads of money and publicity. Whilst perhaps not pleasing all her fans who crave Fever2 or Light Years2, “Golden” has put things back on track for Kylie and, hopefully, will allow more to be spent on the next project and produce even bigger and better figures, while pleasing everyone at the same time! If only…!

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So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!