FRESH: ‘Pepsi’ – Ettie

Ettie asks for a “Pepsi”

Ettie is an up and coming singer-songwriter from London, who drinks a lot of wine has a lot of feelings. She infuses classic pop-punk melodies with personal, storytelling narratives. Her unique sound coupled with her background in English Literature allows for an immersive sonic experience, using word play and allusion to bring her songs to life.

Her latest single, “Pepsi”, is self-written and produced by Charles Westropp in his studio. The song is a highly influenced by 80s synth-pop to bring a classic delivery to a classic story. “Pepsi” is ettie’s pop fantasy. She turns towards commercial from her classic pop-punk roots to establish herself as a true alt-pop artist.

The song is about not having a dazzling connection with someone, but deciding to go with it anyway; like when you ask for a Coke in a restaurant and they ask if Pepsi is okay? It’s not exactly what you ordered but it’s a start! Because production of “Pepsi” was discussed during lockdown, the drums on the track were inspired by voice notes Ettie (who knows nothing about the inner-workings of drums) would send Charles at midnight after thinking of a good riff.

Her first single, “Fast Cars And Airplanes”, went on to get radio play on BBC Scotland, and great blog acclaim. Her second single, “Softboi”, showcased the sharp, witty side to her songwriting. With her third single, “Hello, I’ve Got Anxiety”, Ettie stripped back her classic alt-pop/pop-punk sound, to write a song that provided people with a soundtrack to their mental health during the trying times of lockdown.

Ettie has played many London venues (PROUD, Nambucca, Slaughtered Lamb), supporting acts like Calvin Rodgers, BBC Scotland radioplay with first single “Fast Cars And Airplanes”. She has supported LA-singer Andres at the Slaughtered Lamb with a newly broken foot, and said when she got on stage, “someone told me to break a leg, and I’m not one to mess around!”. She counts as her influences Paramore, Avril Lavigne, Pale Waves, 80s synth pop, Kim Wilde, Patti Smith and L Devine to name a few.

For more about Ettie, check out her official FACEBOOK page

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So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!