Swedish recording artist, Tove Styrke, has released her brand new single, “Start Walking”. The infectious track follows the Summer release of “Mood Swings”, Tove’s first musical offering in three years.
“Start Walking” was written together with hit writers and producers Caroline Ailin (Dua Lipa), Sly (Shawn Mendes), Lostboy (Tom Grennan, Anne-Marie) and Pablo Bowman (Marshmello, Alan Walker).
Tove describes “Start Walking” as “a song I made together with some amazing writers and producers and I’m obsessed with it. It’s an upbeat song with sad lyrics, which is my favorite combination. It’s about a person who knows a relationship is over, and how it sucks to actually be the one to leave but you know there is no other way”.
The song is infused with disco-pop vibes as well as a modern contemporary feel to it, pleasing lovers of 70’s, 80’s and 90’s pop/dance music. In tandem with the new song, Tove has also released the official video. The visual follows Tove Styrkez, a fictional dansband, as they tour around 1970’s Sweden. Directed by Oskar Gullstrand.
The video concept revolves around the Swedish cultural phenomenon of “dansband” (Dance Band) – a certain style of Swedish pop music inspired by swing, country, jazz and rock. Just like in the video, the dansbands used to tour Sweden by bus, performing their music several times a week with an audience dancing cheek-to-cheek. The music video is both a way for Tove to put this very Swedish phenomenon on an international map and at the same time pay tribute to her heritage.
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