FRESH: ‘The Hard Way’ – Eighty Ninety

Eighty Ninety approach love “The Hard Way”
Alt-Pop

Abner and Harper – Eighty Ninety — are gearing up for the release of their debut album very soon and just prior to that they deliver a brand new tune, “The Hard Way”.

Overflowing with raw emotion, “The Hard Way” is a contemplative, cathartic love song, unlike most of their output. The track opens with wistful piano chords and Abner’s tender vocals.

As “The Hard Way” continues, the song gathers momentum with additional synths, percussion, and guitar. The track follows their recently released project “Bowery Beach Road“, a collection of past singles and previously unreleased demos. The project commemorated Eighty Ninety’s ‘first era’ of music, as they head towards the release of their debut album later this year.

The boys say of the new song: “With the production we tried to evoke the sense of the relationship being increasingly tested by life, increasing the instrumentation with every chorus, almost like we are trying to break the song. But it holds — and by the end we’re hoping the swelling percussion and harmonies feel uplifting; there’s beauty in hope.”

Elaborating on the lyrical inspiration, they continue: “‘The Hard Way’ is about choosing to love someone no matter how much life intervenes. It’s about being brave enough to make the choice to completely commit to a person, no matter the risk. It’s about looking directly at all your fears about how things could go wrong and knowing that even if they all come to pass, it’s still worth it.”

And with another superb offering coming off the back of “Face Like A Sunset“, “Stay Alive” and “2 Carat“, the brothers album has both been a long time in the making and a highly anticipated release with any number of superb offerings already. We cannot wait and we will be there to review the album when it does land!

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