ISA releases the emotional pop ballad ‘After You’ together with a music video.
20 year old Swedish singer, songwriter and dancer ISA really demonstrates her vocal power in this beautiful, soul-baring song that captures the sentiment of longing for something that means the world to you, simply utilising a classic piano, strings and her voice. ‘After You’ is vocal produced by ISA herself, and influenced by artists such as Ariana Grande and Julia Michaels.
“‘After You’ moves me so insanely much. It’s about longing for something or someone, and it makes me think about how my dreams gives me the strength to never give up on my music. My artistery is such as huge part of who I am as a person, so it feels very special to dedicate a song to that. The song came to life when my close friend Garren Edwards traveled from LA to Stockholm to visit me. We had a very intense week of writing and on our last night together, everyone went to bed accept from Garren who stayed up by himself and wrote ‘After You’. When I heard the song the morning after I was blown away, so I wrote a bridge and decided to release it.“ – ISA
20 year old artist and songwriter ISA burst onto the Swedish pop scene with the single “BOMB” in 2012, followed by “What Are We?” in 2014. A year later, she debuted in Melodifestivalen and reached the finals with the track “Don’t Stop”, co-written by herself. The creative process is essential for ISA and apart from co-writing all her own music, she has co-written Charlie Who?’s ”You” that reached over 17 million streams, and featured Sidney Samsons ”Enemy of the Hate” with Bobso Architect in 2017. Later in 2017, ISA ended her deal with Sony Music and started her own independent label, Licious Music.
Simultaneously, her creative work began to lean towards a sound in the intersection between pop and R&B, inspired by artists such as Ariana Grande, Post Malone and SZA. In the autumn of 2017, ISA wrote the song “MeToo” as a reaction on the #MeToo movement and performed live at the Stockholm manifestation. Shortly after, she kicked off 2018 by releasing “Perfect” and “Shy” that quickly gained a lot of traction on Spotify. In her music, ISA often state the importance of daring to challenge norms and ideals. ISA is dropping her first album on her own label Licious Music in 2019.