UK-based Singer-Songwriter John Adams releases stirring music video for “Flames”.
John Adams is a singer/Songwriter/Busker hailing from Aberdare in the South Wales Valleys. With a reach in his tone to match Sam Smith and James Blunt he draws influences from the likes of honest songwriters such as James Morrison, Damien Rice and David Gray. John’s acoustic approach and atmospheric piano accompaniment compliment his unique and impressive vocal ability as he earns the undivided attention of the listener by addressing them directly with emotive and heartfelt narratives.
This faithfulness to personal story is mirrored in how John came into the musical world, and continues to progress as a musician. A truly homegrown talent, he began his career busking on the streets, using the money to pay for his first release, fittingly entitled “The Pavement Is My Stage”. After the album reached No.7 in the iTunes Singer/Songwriter charts in 2016 he took a leap of faith and left his job as a Mathematics Teacher. That gamble paid off and John has gone on to support household names such as Take That, Lemar, T’Pau and Katherine Jenkins. His hard work and impressive live performance has built a strong following of 50,000 online followers, over 6 million views on YouTube and a steady 300,000 monthly listeners on Spotify.
Eager to show his progression John released his album “You Never Know Who’s Listening” in 2018 which combined his live organic sound with a minimal electronic production to make a sound that is satisfyingly different from the usual guitar wielding Singer/Songwriter. The album was very well received by fans and the music industry alike and has already accrued over 6 million plays on Spotify. All 4 singles were playlist by the BBC and Spotify editorials with “See You Again” and “Dandelion Wishes” becoming Radio 2 favourites. He spent the year up and down the country performing at the UK’s largest festivals such as The Isle of Wight Festival, Great Escape and Victorious Festival, and his headline tour sold out in just two days from release. To end the year on a high his festive hit “Lost In Christmas” became the soundtrack for “La Feltrinelli” Christmas campaign all across Europe.
Not showing any signs of writers block, John is excited to reveal “Flames”, the first single off his new EP “No White Lies”, set to be released on February 8th. Directed by John himself and Rhys Davies of Furball films, the stirring music video was imagined after a house fire occurred outside the studio.
He explains: “All the usual questions flooded my mind as I strummed my guitar. How did they feel? What did they grab? Who was to blame? I eventually came to the conclusion that they’d be so concerned with survival that these questions were never answered. As dramatic as it seems I felt exactly the same about a relationship at the time and after writing the song I decided to take the same approach to the situation and leave. I centered the song around the lyric “It’s too late to argue who’s to blame, this house will burn down anyway” and pulled on a few semantics to compare the feelings of a house fire to the trapping of a relationship. I tried to mirror this concept in the video with the use of wool. In the beginning a couple proudly exchange thread to connect each other and enjoy the unity it brings, but over time the tangled web becomes frustrating and controlling just like a bad partnership”.
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