VIEWS: Is Disco Making A Comeback?

Is the Disco Decade Making a Comeback?

Modern music fans probably think of disco as the overblown caricature portrayed in mainstream media. And who can blame them? Disco had its time during its heyday in the 1960s to the late 1970s. Back then it was the only thing that would play on the radio, but alas it met its imminent end in the 80s when the disco fever died down –partly due to anti-disco protests that aimed to get the music off the airwaves.

However, this wasn’t really the end. Today, disco has seemingly begun to re-establish its place in the public consciousness. If you want to know more about this, read on to see if the disco decade really is making a comeback!

Disco in Modern Music

Today’s disco doesn’t look like your father’s disco.

Modern disco will still be disco, of course, but adapted to suit the taste of modern listeners. If you want an example of this, look no further than Canadian sensation Carly Rae Jepsen.

At first glance, Carly Rae Jepsen looks like your average pop star. And sure her Call Me Maybe roots dictate that she is your average 21st century pop idol.

However, if you look past these things you’ll see that Carly Rae Jepsen and other artists like her are ushering in a new age of disco. Her fourth studio album ‘Dedicated‘ is disco reimagined for the 2010s — a disco-pop fusion that does the job by getting people dancing.

Another artist that serves as a modern vanguard for disco music is Lady Gaga. Gaga’s latest single ‘Stupid Love‘ thrusts people back into the disco halls, as Lady Gaga seamlessly blends her iconic electro-pop with the classic disco sound. The aesthetics for the music video for Stupid Love also exudes the 70s style, showing that disco is well and alive in contemporary music.

Disco in Popular Culture

Disco’s influence doesn’t end with music. Disco has also started to make a comeback in mainstream culture. It has inspired shows such as Netflix’s ‘The Get Down’, which focused on the rise of disco and hip-hop in the Bronx back in the 1970s. The show was a celebration of a decade that has come and gone — but not forgotten, as it lives on in spirit through modern interpretations.

While the show was short-lived, it was well-received by both critics and audiences, leaving room for the possibility of more shows like it.

Another form of media that’s caught the disco mania is gaming. Given the younger target audience’s craving for everything retro, the industry has had to come up with creative ways to deliver and appeal to this taste. Games such as ‘Crypt of the NecroDancer‘ has mechanics that revolve around disco music mixed in with role-playing game elements.

Meanwhile, other gaming companies have also found innovative ways to sell disco to a modern audience. This is especially apparent in the world of online gaming, where cultural touchstones are often combined with welcome bonuses to attract new players. Case in point, ‘Gala Spins‘ regularly gives away up to a whopping £1.5 million to attract new players, while their slots like ‘Cosmic Disco’ are there to reel them in with quirky and retro styles. And while it may seem like a small contribution, it is helping keep disco in the public conscious. This is especially true of today’s tech drive generations where it is common practice for online gaming to introduce new pop culture trends to audiences.

Is It Going to Make a Comeback?

So, is disco really going to make a comeback? It can be argued that it already has. Not disco in the traditional sense, but rather a modern take on a genre whose whole point is to not be boxed in by strict definitions in the first place. Disco is back and it’s here to stay, as long as it’s willing to continuously adapt to the evolving tastes of modern

Submit your songs to us via SubmitHubMusoSoup or MySphera to be guaranteed a listen. Boost your streams, discover new fans and increase sales with the Indie Spotify Bible or Drooble.

 

Written by Steve McPherson

I’m Steve and live in a village called Alford (home of Emeli Sande & birthplace of the Aberdeen Angus cow) in Aberdeenshire, Scotland. I currently work in the IT industry (yawn) but I do create the best playlists ever and pump them out constantly. Everyday is a Eurovision day with me and I'm still stuck in the 80s sometimes!
%d bloggers like this: