NEWS: Kylie Presents ‘Disco Spirit’ Experience Via Instagram

Kylie teams up with Instagram for a unique exclusive!

Today, Kylie announces a brand new music experience titled ‘Disco Spirit’, a chance to be truly immersed in her music wherever you are via augmented reality for a limited time. Fans can access this via Kylie’s Instagram. ‘Disco Spirit’ will launch tomorrow 26th November at 7pm GMT. Fans will be able to access the experience through Instagram that will see the ‘Disco Spirt’ arrive and perform “Real Groove” as a glittering, ethereal spirit via augmented reality for one hour after which the filter will remain for fans to enjoy wherever they are. Instructions of how to use the filter will be available via Kylie’s Instagram Stories.

Kylie says: “Come dance with my Disco Spirit! I loved working on this project and having a sparkling avatar embody the spirit of my album, ‘Disco‘, is an absolute thrill; to be the first of its kind on Instagram is very exciting!”.

Kylie and her team worked together with Facebook’s Creative Shop to craft this unique experience, a global music first on Instagram, using Spark AR and Instagram technology. Drawing on the themes and visuals of the album, the visual style was conceptualised and adapted to 3D space and tailored for Spark AR and the Instagram platform. The avatar was carefully modelled to embody the spirit of disco by Simone (Creative Digital Studio), and then driven using motion captured dance moves. Handing this asset to Creative Shop, Facebook used in-house audio production to remix the track and tailor it to fit a performance narrative, and then assembled the experience inside Spark AR.

Ricardo Caetano – Head of Facebook Creative Shop UK says: “We are very excited to have the opportunity to work on this project with Kylie Minogue, BMG and Studio Moross. With the main goal of enabling and celebrating self-expression, we designed this experience together, to give fans a different type of interaction with Kylie’s visuals and music, bringing fans closer. This project allowed us to explore how established concepts of performance, identity and presence are all converging and being stretched by music and technology”.

Follow Kylie on INSTAGRAM here!

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So perhaps you’ve read an article or two that I’ve written and wondered “just who is this character?”! Well I thought maybe it would be time to introduce myself and what I’m all about. Well it’s all about the music! Having been born in the late 1970’s I was heavily influenced by my parent’s love of ‘popular’ music and rock and roll of the 1950’s and 60’s. My Mother always said she should of married Elvis and my father was, and is still, in love with Sandie Shaw! But while my Dad’s tastes stopped in about 1967, my Mum carried on loving music throughout the 70’s, 80’s and beyond. My first memory was playing on the floor whilst my Mother was ironing one day with the radio on, and hearing ABBA’s “Super Trouper” dancing my nappy off to it! Maybe that’s where it all went wrong…?! Having been subjected to all and sundry in my infant years, I finally found my feet in the mid-1980’s and began ‘partying’ to the likes of Culture Club, Stevie Wonder(!), Elkie Brooks and Bananarama to name but a few! The year 1987 would have a profound effect on my listening tastes and from thereon in my life would be dominated with buying and listening to music. Any number of outstanding songs were released and listened to that year, most notably “Nothing’s Gonna Stop Us Now”, “I Wanna Dance With Somebody” and “La Isla Bonita”. That Summer my mind was completely taken over with music and sounds I’d never heard before and I was totally taken in by it all. My father would say “whaaar rubbish you got on naaaaao?” (I’m from Norfolk!) but I was hooked. And it continued so for the rest of the decade and the next. At the beginning of 1988 I ‘met’ my true love and the singer I’ve worshipped more than any other artist or group. You may know of her. She’s from Australia…! Aside from pop music, my tastes are many and varied and continues to grow and expand as I ‘mature’ in age. I’ve always been heavily interested in films and in particular the mechanics of film making and of course film music, so scores and subsequently orchestral music takes up a lot of my tastes and collection. 90’s dance and club tunes also takes up much of the space in my head and I’m surprised my brain has stopped shaking from the years of abuse it took being dragged to nightclubs, often three times a week in my 20’s! I find with each year that passes I regress back to my youth and of course the 1980’s. 80’s music dominates and the lust to see as many 80’s acts and singers play live now is insatiable. I’m still getting into the groove as much as every breath I take, but I’m never gonna give up listening to my heart and pumping up the volume, simply because I LOVE MUSIC…any kind of music!