FRESH: ‘Rise’ – Calum Scott – Talk About Pop Music

Calum Scott continues to “Rise”!
Pop

Multi-Platinum selling singer/songwriter Calum Scott shares the cinematic and soul-stirring new video for his recent single “Rise”, featuring a captivating performance from British actor Georgia Hirst.

Best known for her role on the acclaimed historical drama, Vikings, the video continues the track’s life-affirming message of discovering hidden strength in troubled times.

Directed by Calum’s frequent collaborators, UK duo Franklin & Marchetta, the video for “Rise” opens on Calum wandering by the ocean, then cuts to a visibly ill young woman in a bleak urban landscape. Tenderly portrayed by Hirst, the woman is accompanied by a nurse who guides her IV-equipped wheelchair outside to a landing, where she then takes in the glorious sky above her. In a poignant series of flashbacks, we watch as the still-vibrant woman playfully roams the beach with her husband and young children — a scene that becomes all the more potent as the timelines blur and Hirst’s character transports herself back to that very moment.

As “Rise” builds to an unstoppable intensity, she removes her IV and opens her arms to the world, then suddenly transforms into a flock of birds in flight. From there, we see those same birds soaring above Calum at the seaside: an unforgettable image that perfectly captures the song’s spirit of courage, resilience, and irrepressible hope.

Released in October, “Rise” finds Calum bringing his warm yet powerful vocals to a majestic sound created with the help of producers Gabe Simon (Maroon 5, Rag’n’Bone Man) and Jon Maguire (James Bay, Liam Payne). At turns wildly soaring and gently reflective, “Rise” marks a bold departure from the soulful minimalism of Calum’s recent single “Biblical”.

With his latest output also including a feature on Lost Frequencies’ “Where Are You Now?”, Calum is now gearing up to share his highly anticipated sophomore album. Due out in early 2022, the album will follow his 2018 full-length debut “Only Human” — a widely acclaimed effort that hit No.1 on the iTunes album chart in 21 countries across the globe, in addition to selling more than 3.6 million in album sales and garnering over 7.5 billion combined streams.